Monitoring and Evaluating Education and Awareness: List of documentation
Advocates for Youth Specific section of a longer publication that deals with successes and challenges of advocacy campaign efforts. Uses strong case studies.
Cooperative Research Centre for Catchment Hydrology A useful document that looks at a specific education and participation campaign to reduce litter in an area of Australia.
European Literacy Policy Network An analysis of evaluation studies of awareness and fundraising activities.
KnowHowNonProfit Basic information on how to monitor and evaluate and awareness/advocacy campaign. This page has been developed by the UK's National Council of Voluntary Organisations (NCVO).
Henningsen Consulting Presentation on measuring and evaluating communication strategies.
Hootsuite An article that provides six specific steps to prepare, monitor and measure a brand awareness campaign. This is not necessarily related directly to international development, but contains some significant transferable information.
International NGO Training and Research Centre A paper with the focus on "Tracking Progress in Advocacy: Why and How to Monitor and Evaluate Advocacy Projects and Programmes."
National Council for Voluntary Organizations A page that provides links and information about campaigning (related to awareness raising and education). There are links her to some valuable publications from NCVO as well. NCVO has also published a Trustee Guide to Campaigning and Influencing that is good--and it is a free publication, unlike some of their others.
New Philanthropy Capital A document that looks at measuring the impact of campaigns in terms of policy change, influence and behaviour change.
OECD Development Centre This paper brings together a number of summaries, project reports and overviews of evaluation and quality enhancement initiatives in the fields of global and development education, public awareness raising and campaigning on development issues.
Open University Downloadable guide from Save the Children outlining how to develop intermediate outcomes with regards to a monitoring and evaluation campaign.
The Pressure Group/Bond for International Development An "Advocacy and Campaigning" how-to guide by Ian Chandler. Good definitions and strong sets of recommendations to ensure successful campaigning.
UNICEF A toolkit companion with the focus on monitoring and evaluating advocacy.
UNICEF Communication for Development (C4D) page, specifically the section dealing with monitoring and evaluation of international development communications.
USAID/TB Partnership Guide to Monitoring and Evaluation of Advocacy, Communication, and Social Mobilization. Though this is a guide for a specific project, the suggestions can be transferable.